March 2013 - TakeTwo Services

March 20, 2013

How To Re-Brand A Nonprofit Network

In the best of cases, re-branding can be a challenge. And if your nonprofit is a membership organization or a network with deeply invested stakeholders, re-branding can make one feel like Count Dreadula is in the

I look at the Melton Foundation as “Before TakeTwo” and “After TakeTwo”. Before TakeTwo helped us, the Foundation did not have a clear brand nor did we have strong marketing and development strategies. Taketwo fixed all of that, leaving us with a magnificent new website, a plan along with the capacity for how to market ourselves linked to a clear new brand, and funds development strategy tied to our vision. I can’t sing the praises of Bix and Stephanie enough. They are a perfect team: the whole is even greater than the sum of its great parts. Thank you TakeTwo!”

—Winthrop Carty, Executive Director, Melton Foundation

TakeTwo has been great to work with. Both willing and able, they have helped keep us focused on the right things in terms of getting our development and fundraising activities up and running, and have made a real difference in helping us step up the quality and nature of our externally focused communication materials. We’d happily TakeTwo more!

—Diggi Thomson, President of the Board of Directors, You Gotta Believe! Adopting Older Kids and Youth

“I highly recommend Stephanie and TakeTwo Services. HabCenter is 40 years old, and she was able to take our fundraising to the next level. Stephanie adapted her approach to support our needs, and her strong nonprofit experience and analytical thinking showed throughout the process. She is extremely professional and knowledgeable with a warm and personable style.”

—Bob DiRocco, Executive Director, HabCenter

Working with Take Two was not only effective but enjoyable! They looked carefully and listened closely. Bix “got” us and what we needed. A very productive and pleasurable partnership over many years!

—Sally MacNichol, Co-Executive Director, CONNECT NYC

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