Engaging Nonprofit Staff in Social Media
Everyone can get behind the goal of “engaging the public” through social media. Which is imperative. But it's also valuable to have your staff engage actively with your organization's online activities. Why?
Engagement Vs. Promotion Online
A few weeks ago, a colleague (@ChrisTuttle) on Twitter asked “What rules should #nonprofits aim for when using Social Media?” We replied, “Engagement not promotion.” And were asked to clarify. Our 117-character response was: Engagement is 2-way, sharing,