Why the ALS Ice Bucket Challenge Wins
TakeTwo has been watching the ALS #IceBucketChallenge closely. Its success is absolutely breathtaking. They have raised nearly $91.6 million dollars more than in the same period of time last year. We want to shake the
Guest post: Leaning In – One Designer And Mom’s View
I’m an avid reader, but by and large, I have a strong aversion to business books. They are usually boring, full or nauseating buzzwords or totally inapplicable to my life as a sole proprietor of a
Perfectionism In Nonprofit Communications: To Strive For Or Not?
Can someone who works in communications today, who shares information that might be seen by millions, afford not to strive for perfection?
Women Leading Nonprofits: Conversation & Communication
This year, for International Women’s Day, I'm reflecting on two aspects of women's leadership that stand out for me: conversation and communication. What difference do they make in leading?
Engagement Vs. Promotion Online
A few weeks ago, a colleague (@ChrisTuttle) on Twitter asked “What rules should #nonprofits aim for when using Social Media?” We replied, “Engagement not promotion.” And were asked to clarify. Our 117-character response was: Engagement is 2-way, sharing,
No Better Time Than Now! Coordinate Your Nonprofit’s Development & Communications Efforts
The time is now. Really. Don’t spend another day without coordinating your nonprofit’s development and communications efforts. If you’re (still) not sure why, answer these three simple questions
Map Your Nonprofit’s Communications Calendar Today
Happy 2014, dear reader! If you work in communications, you know what the month ofJanuary brings: sure, snow and freezing temperatures, but also… planning time! Many nonprofits do their planning at the end of their fiscal years
Your Nonprofit’s Communications Must-Have For 2014: Content
You've heard it before, and it will be said again and again. But, it’s worth repeating: content, content, content. Fresh, relevant, and well-produced content is what gets your Likes and Follows up, your emails opened, and clicks
Six Fundamentals Of A Smashing Fundraising Campaign
Figure out your target audiences: who is likely to give you what amount, who has given in the past, who you might ask for more this year, whom you need to re-engage? It’s time consuming to
1 Checklist, 10 Tips To Promote Your Nonprofit Gala
Fundraising galas are seen as the development / fundraising staff’s job. But you, the marketing staff, know different – promoting the event falls on your shoulders. Here’s a handy checklist to use and share with your