What Nobody Tells Nonprofits About Making Videos: Part 2, Emotionality
What makes your video a powerful fundraising tool? Strong visuals, compelling stories, and professional graphics are great. But one thing that’s often overlooked is: emotionality. That is, make your viewers get the “feels,” make their hearts
What Nobody Tells Nonprofits About Making Videos: Part 1, Pre-Production
Wondering what videos have to do with your next fundraising campaign? Maybe you’re thinking, “We’re a small nonprofit and what you filmmakers call ‘affordable,’ we call superfluous.” Well, you could be correct AND there is a
Your Nonprofit’s Communications Must-Have For 2014: Content
You've heard it before, and it will be said again and again. But, it’s worth repeating: content, content, content. Fresh, relevant, and well-produced content is what gets your Likes and Follows up, your emails opened, and clicks
Six Fundamentals Of A Smashing Fundraising Campaign
Figure out your target audiences: who is likely to give you what amount, who has given in the past, who you might ask for more this year, whom you need to re-engage? It’s time consuming to
1 Checklist, 10 Tips To Promote Your Nonprofit Gala
Fundraising galas are seen as the development / fundraising staff’s job. But you, the marketing staff, know different – promoting the event falls on your shoulders. Here’s a handy checklist to use and share with your
And Now, For The Fundraising Side Of Campaigns…
Anyone who has tried to fundraise using email, or crowd funding sites such as Kickstarter knows, the money doesn't just magically start pouring in once you get your page set up. The key to making online campaigns
Campaign, Champagne – What’s That Thing Called Again?
In a world post-“Yes, We Can”, everyone knows what a successful campaign can achieve: elect a President. Oh, and raise a gazillion dollars. But many nonprofits can find it hard to apply the lessons from large