Being Loyal To Your Nonprofit’s Primary Audience(s)
Whether your first love was a poodle or your next-door neighbor, it’s time to re-live that “first-love feeling” when you think about your nonprofit’s first-love: your constituents. In today’s world where you’re engaging with so
Our New Video And How We Made It
In July, Stephanie and I had exactly half-a-day together when we both were free to “take off” from work, and how did we choose to spend it? By filming our new video, of course! Can you
What Nobody Tells Nonprofits About Making Videos: Part 2, Emotionality
What makes your video a powerful fundraising tool? Strong visuals, compelling stories, and professional graphics are great. But one thing that’s often overlooked is: emotionality. That is, make your viewers get the “feels,” make their hearts
Eulogy For An Earthquake: Gran Boukan, Haiti & Development ‘Aid’
I’ve just returned from 10 days in Haiti and my head is a jumble of smatterings of Kreyol, broken French and unlearned English. Leaving JFK in a yellow taxi, I scanned the roads for anything that
The Missing Link in Nonprofit Storytelling: Outcomes
If you do a Google search for nonprofit storytelling, you’ll come up with about 1.6 million results. Though I can’t say we looked at every single of the million+ hits, the search didn’t reveal a clear
Writing for A Nonprofit? First, Return to Reading.
Most of us (self included), read today to find a nugget of useful information in every blog post, news article and sometimes, even in books. But we’re not reading. We’re scanning. To me, this is
How to Hunt and Gather the Treasures of Fundraising and Communications – Stories
Stories are powerful. And donors, like all human beings, love them. But how do you go about hunting and gathering these stories? Four tips that involve a smart phone, photos, questions and you.
Stories Are Where “IT” Is At
If we agree "IT" is long-term, engaged, and committed donors. People who give want to hear about who they are helping and how they are making a difference in the world and people's lives. Stories of the