Through their intersectional, holistic, and collaborative approach rooted in gender justice, CONNECT is transforming how NYC’s communities prevent interpersonal violence. They engage a wide range of community members – women, men, youth, policy makers, and faith leaders – and needed to do so with one holistic, consistent brand and with no dedicated communications staff. As a result, their communications overhaul had to take place incrementally.

Working with CONNECT over a few years, we bolstered their communications from the inside out, starting with email, then social media, and eventually, the website. Using colorful circles, reminiscent of the NYC subways, to ahem, connect the organization with the city, we designed icons that linked each audience with a color. Then, we streamlined and re-designed their emails, color-coding them to target each audience, and developed an editorial calendar to reduce email redundancy. 

Next, we visually and textually matched up social media posts with emails so that they were consistent. On social media, we also created and executed stand-alone campaigns for signature events like CONNECT’s annual Father’s Day Pledge. These campaigns had their own visual identity but also were recognizable as part of the CONNECT brand.

Finally, we re-designed CONNECT’s website to reflect the now-integrated communications. The result? A consistent, recognizable brand, and a system to sustain their communications internally.

Working with Take Two was not only effective but enjoyable! They looked carefully and listened closely. Bix “got” us and what we needed. A very productive and pleasurable partnership over many years.

— Sally MacNichol, Co-Executive Director, CONNECT NYC