What Nobody Tells Nonprofits About Making Videos: Part 2, Emotionality
What makes your video a powerful fundraising tool? Strong visuals, compelling stories, and professional graphics are great. But one thing that’s often overlooked is: emotionality. That is, make your viewers get the “feels,” make their hearts
What Nobody Tells Nonprofits About Making Videos: Part 1, Pre-Production
Wondering what videos have to do with your next fundraising campaign? Maybe you’re thinking, “We’re a small nonprofit and what you filmmakers call ‘affordable,’ we call superfluous.” Well, you could be correct AND there is a