Six Fundamentals Of A Smashing Fundraising Campaign
Figure out your target audiences: who is likely to give you what amount, who has given in the past, who you might ask for more this year, whom you need to re-engage? It’s time consuming to
1 Checklist, 10 Tips To Promote Your Nonprofit Gala
Fundraising galas are seen as the development / fundraising staff’s job. But you, the marketing staff, know different – promoting the event falls on your shoulders. Here’s a handy checklist to use and share with your
Top Six Tips For Publicizing Your Gala
So you're putting on a great fundraising event and you want the world to know about it. Time to call the media! Here are six tips for maximizing your efforts. 1) Embrace the truth! Most reporters aren't
What To Say On Your Nonprofit Website’s Donate Page
You already know that you need more than a donate button on your nonprofit’s website to get people to open their pockets. But what compels people to actually give? These 5 tips help your donation page
How LinkedIn Can Boost Your Board
Social media can help you connect in all sorts of ways - with new friends in your field, relatives you rarely see, or ex-boyfriends you'd rather forget. But did you ever think about the ways that
Getting Your Board To Fundraise
As you might imagine, TakeTwo gets requests for help with this often. Many nonprofits wish to get their Board of Directors in a place where they fundraise often and with more ease. Here are
Timely Responses To News Are Important To Fundraising
In all charitable fields - from education, animal and human rights, immigration rights/advocacy, health and mental health issues, or international affairs - news items and crises occur. As a fundraiser, I believe it is important
And Now, For The Fundraising Side Of Campaigns…
Anyone who has tried to fundraise using email, or crowd funding sites such as Kickstarter knows, the money doesn't just magically start pouring in once you get your page set up. The key to making online campaigns
Integrating Social Media Into Your Campaigns
Social media is, of course, a very important part of our world these days. To consider any kind of campaign (fundraising, advertising, awareness) without incorporating a social component seems unwise. But it can be stressful to
Campaign, Champagne – What’s That Thing Called Again?
In a world post-“Yes, We Can”, everyone knows what a successful campaign can achieve: elect a President. Oh, and raise a gazillion dollars. But many nonprofits can find it hard to apply the lessons from large