5 Ways To Gauge If Your Communications Cart Is Leading Your Nonprofit’s Horse
In a world where image matters, talented communications’ personnel are able to tap into the emotions that most nonprofits are built around, and even without a clear “blueprint”, communicate and motivate people around the organization’s mission.
Conquer The Twin Peaks
When we talk about conquering “twin peaks”, we’re not issuing a challenge to David Lynch. We love the show Twin Peaks, but our goal here is to help non-profits scale and conquer the (sometimes) insurmountable
Always Eat Green Worms & Other Tips for Nonprofit Communication (From My Kids)
Last week was my first week at work after spending a couple weeks with my two boys, both under age four. I was looking forward to interacting with adults again. But, my kids informed my writing
Don’t Shoot The Medium: Dialogue on Social Media
Stephanie has been railing about the pitfalls of dialogue on social media – how, rather than an exchange of ideas, online talk often seems to devolve into counterproductive mudslinging. While that certainly happens, I find myself
Six Fundamentals Of A Smashing Fundraising Campaign
Figure out your target audiences: who is likely to give you what amount, who has given in the past, who you might ask for more this year, whom you need to re-engage? It’s time consuming to
Timing In Social Media Matters
We all know the maxim that timing is everything. Sometimes it's the difference between a campaign that works and one that flops. Timing is about being relevant but also being ready to jump when
Integrating Social Media Into Your Campaigns
Social media is, of course, a very important part of our world these days. To consider any kind of campaign (fundraising, advertising, awareness) without incorporating a social component seems unwise. But it can be stressful to
Campaign, Champagne – What’s That Thing Called Again?
In a world post-“Yes, We Can”, everyone knows what a successful campaign can achieve: elect a President. Oh, and raise a gazillion dollars. But many nonprofits can find it hard to apply the lessons from large
How One Brand Got A Billion Rising
How did a 15-year old organization with a a full-time staff of 13 and a budget of about $3.5 million mobilize a billion people around the planet? By doing things that many nonprofits shy away from
When And Why Your Nonprofit Should Re-Brand
Re-branding is expensive. It’s time-consuming. And it comes with risks. So why do it? Here’s why: A new mission or a new strategic plan is a great reason to re-brand, even if the organization’s direction has