What No Nonprofit Marketer Should Do In A Disaster
TakeTwo Services is located in New York City, which, along with the rest of the North East United States is in the path of Hurricane Sandy. We, along with anyone who has television, radio or internet
The Missing Link in Nonprofit Storytelling: Outcomes
If you do a Google search for nonprofit storytelling, you’ll come up with about 1.6 million results. Though I can’t say we looked at every single of the million+ hits, the search didn’t reveal a clear
Writing for A Nonprofit? First, Return to Reading.
Most of us (self included), read today to find a nugget of useful information in every blog post, news article and sometimes, even in books. But we’re not reading. We’re scanning. To me, this is
Stories Are Where “IT” Is At
If we agree "IT" is long-term, engaged, and committed donors. People who give want to hear about who they are helping and how they are making a difference in the world and people's lives. Stories of the
To Sell, You Need a Brand
In my ten years experience as a development professional, never have I been able to do my job without the help of communications and marketing experts. Fundraising is selling something, it is that simple. You