5 Steps to a Nonprofit Social Media Strategy that Earns Support
You ever have that moment when your social media feed is one long list of "give, give, give" requests? And you are not impressed? Chances are, your constituents feel this way, too. Here are 5 steps
#GivingTuesday – A Flurry Of Asks…
I got at least 20 requests for support on #GivingTuesday last week. How many did you get? Maybe we can make it a competition! Regardless of the saturation of requests we all receive on this now annual
What Nobody Tells Nonprofits About Making Videos: Part 1, Pre-Production
Wondering what videos have to do with your next fundraising campaign? Maybe you’re thinking, “We’re a small nonprofit and what you filmmakers call ‘affordable,’ we call superfluous.” Well, you could be correct AND there is a
Being a Star on Social Media Isn’t Enough
Stephanie and Bix have both recently pointed out just how valuable social media can be for creating buzz and propelling movement toward social change. I totally agree and it’s a good thing since I spend a
When and How Advocacy Can Work
We all watched the headlines in late March and early April - the impending signing of two new laws in Arkansas and Indiana, that under the guise of “religious freedom,” poised a very serious risk to
Don’t Shoot The Medium: Dialogue on Social Media
Stephanie has been railing about the pitfalls of dialogue on social media – how, rather than an exchange of ideas, online talk often seems to devolve into counterproductive mudslinging. While that certainly happens, I find myself
When Will Social Media Be A Safe Place For Honest Discussion?
In light of Starbucks' #RaceTogether campaign, Stephanie asks, "How can we, as people and organizations working to make the world better in so many different ways, push to change social media to become a forum for
4 Social Media “To Do’s” For The 4th Quarter
Most of us tend to think of the last few months of the year in terms of sadness ("there goes another year") or eagerness to start anew (“Let’s just brush last year's mess under the rug,
10 Things Every Non-Profit Can Learn From The ALS Ice Bucket Challenge
This is TakeTwo's first BuzzFeed list! You can see this list in all its visual glory on BuzzFeed here. The ALS Ice Bucket Challenge. Regardless of the different opinions out there about it, IT WORKED. The organization
Why the ALS Ice Bucket Challenge Wins
TakeTwo has been watching the ALS #IceBucketChallenge closely. Its success is absolutely breathtaking. They have raised nearly $91.6 million dollars more than in the same period of time last year. We want to shake the