Engaging Nonprofit Staff in Social Media
Everyone can get behind the goal of “engaging the public” through social media. Which is imperative. But it's also valuable to have your staff engage actively with your organization's online activities. Why?
Engagement Vs. Promotion Online
A few weeks ago, a colleague (@ChrisTuttle) on Twitter asked “What rules should #nonprofits aim for when using Social Media?” We replied, “Engagement not promotion.” And were asked to clarify. Our 117-character response was: Engagement is 2-way, sharing,
Your Nonprofit’s Communications Must-Have For 2014: Content
You've heard it before, and it will be said again and again. But, it’s worth repeating: content, content, content. Fresh, relevant, and well-produced content is what gets your Likes and Follows up, your emails opened, and clicks
Putting The Social (Media) In Your Social Events
If you've taken the trouble to organize a really cool, great event, you want everyone to know about it. Especially if you're raising funds or awareness for a great cause. How can you use social media
How LinkedIn Can Boost Your Board
Social media can help you connect in all sorts of ways - with new friends in your field, relatives you rarely see, or ex-boyfriends you'd rather forget. But did you ever think about the ways that
Colleagues Are Good, Friends Are Better! Networking On Social Media
One of the things I love best about social media is connecting with other people in my field. Many of us can feel isolated, working at a lonely desk, wondering how other people are dealing with
Timely Responses To News Are Important To Fundraising
In all charitable fields - from education, animal and human rights, immigration rights/advocacy, health and mental health issues, or international affairs - news items and crises occur. As a fundraiser, I believe it is important
Timing In Social Media Matters
We all know the maxim that timing is everything. Sometimes it's the difference between a campaign that works and one that flops. Timing is about being relevant but also being ready to jump when
And Now, For The Fundraising Side Of Campaigns…
Anyone who has tried to fundraise using email, or crowd funding sites such as Kickstarter knows, the money doesn't just magically start pouring in once you get your page set up. The key to making online campaigns
Integrating Social Media Into Your Campaigns
Social media is, of course, a very important part of our world these days. To consider any kind of campaign (fundraising, advertising, awareness) without incorporating a social component seems unwise. But it can be stressful to