How to stay “on brand” – for less: Nonprofit New York Training
How can you do keep your brand fresh and memorable without pro, i.e. expensive, help? Our training tells you how. Join us for How To Stay "On-Brand" - With Limited Resources, an online training, on June 18,
Nonprofit New York Trainings
We are thrilled to be partnering with Nonprofit New York to provide our beloved NY-nonprofit community with a series of trainings on communications and fundraising from January to March 2020. Our topics are: Hunting and Gathering Content
Being Loyal To Your Nonprofit’s Primary Audience(s)
Whether your first love was a poodle or your next-door neighbor, it’s time to re-live that “first-love feeling” when you think about your nonprofit’s first-love: your constituents. In today’s world where you’re engaging with so
Re-imagining Scarcity as Abundance
The impact of scarcity on the nonprofit sector is real. The pressures on executive directors and their teams; fundraisers and development officers are enormous. We share those pressures with managers and staff in a variety of
What Nobody Tells Nonprofits About Making Videos: Part 2, Emotionality
What makes your video a powerful fundraising tool? Strong visuals, compelling stories, and professional graphics are great. But one thing that’s often overlooked is: emotionality. That is, make your viewers get the “feels,” make their hearts
Six Fundamentals Of A Smashing Fundraising Campaign
Figure out your target audiences: who is likely to give you what amount, who has given in the past, who you might ask for more this year, whom you need to re-engage? It’s time consuming to
Eulogy For An Earthquake: Gran Boukan, Haiti & Development ‘Aid’
I’ve just returned from 10 days in Haiti and my head is a jumble of smatterings of Kreyol, broken French and unlearned English. Leaving JFK in a yellow taxi, I scanned the roads for anything that
Campaign, Champagne – What’s That Thing Called Again?
In a world post-“Yes, We Can”, everyone knows what a successful campaign can achieve: elect a President. Oh, and raise a gazillion dollars. But many nonprofits can find it hard to apply the lessons from large
The Missing Link in Nonprofit Storytelling: Outcomes
If you do a Google search for nonprofit storytelling, you’ll come up with about 1.6 million results. Though I can’t say we looked at every single of the million+ hits, the search didn’t reveal a clear
Writing for A Nonprofit? First, Return to Reading.
Most of us (self included), read today to find a nugget of useful information in every blog post, news article and sometimes, even in books. But we’re not reading. We’re scanning. To me, this is